THE PROJECT
A Complete Brand & Visual Transformation
Logo, colours, interior, exterior, signwriting and a hand-painted Colombian mural, all designed to work together as one brand, with the mural as the hero piece.
Client
Cafetal Coffeeco
Location
Kent Town, Adelaide
Services
Branding, painting, signwriting & mural
Completed
November 2020
THE BRIEF
An Old Studio, and a Brand Still to Be Built
Cafetal’s two owners already had the venue, a dated former photography studio, but not yet a clear vision of how the space should look or how the brand should come together.
Diegodalo came in from the early stages, helping make decisions about the logo, colours, interior, exterior, signage and artwork, so the café would feel like one cohesive brand rather than a collection of separate design elements.
THE STORY
A Colombian Coffee Story, in Pop Art
We wanted the centrepiece to tell a story about the origins of coffee, and more specifically about Colombia. We started from a real photograph taken at Finca Casablanca, the farm in Santander, Colombia, where the coffee is grown, and turned it into an illustrated pop-art interpretation in Diegodalo’s own style.
The final design shows the farmer from behind, walking up through the dense leaves of a Colombian coffee plantation, detailed enough to turn the wall into the story behind the coffee.
THE PROCESS
Built Together, From Street to Counter
The owners took on the physical renovation, from demolition to building the kitchen, while Diegodalo led the visual transformation: logo and colour palette, digital mockups, painting, signage and artwork.
1. A new exterior
The blue upper facade became black for a stronger, more contemporary look, and the red entrance door was repainted yellow as a distinctive colour accent.
2. The interior
Inside, the ceiling was painted black and the walls matched to the new palette, with the Cafetal name hand-painted in a copper tone.
3. Hand-painted signwriting
The Cafetal logo was hand-painted onto the brick wall at the front, and again in the rear car park, so the brand greets customers from the moment they arrive.
4. The mural, layer by layer
Started in October 2020 and finished in November, the mural took almost a month, working around the strong spring sun and building it up gradually through layers of detail.
MORE THAN A MURAL
A Story Close to Home
As Colombian artists ourselves, the story behind this mural felt personal: it represents our own culture and the people behind Colombian coffee. The owners were part of the creative process throughout and gave us a real sense of belonging to the project.
The brand went beyond the walls, too. We helped design some of the first coffee labels, carrying the farmer illustration from the mural onto the packaging.
THE RESULT
One Brand, One Space, One Story
The logo, colours, signage, interior, exterior and mural now work together as one identity. We even painted coffee leaves onto the ground, as if they had fallen from the plantation. At the centre of it all, the mural brings a Colombian coffee story to a café in Kent Town.
FROM THE CLIENT
“Diego took the time to truly understand our vision and brought it to life in a way that exceeded our expectations… The murals still remain intact and vibrant even to this day.”
Cafetal Coffeeco
Kent Town, Adelaide
YOUR BRAND
Have a Brand That Deserves a Space?
Whether you’re opening a new café or refreshing an existing one, we’ll help your brand look, feel and communicate the same way, from the street to the counter.